As part of Marriott’s revitalising of Sheraton, DMA Interiors have been appointed to work closely with the brand in developing a series of signature elements that sit within the public areas. Moulded by function, then refined aesthetically, this kit of parts will form the basis of the prototypical design to be rolled out globally across the vast array of Sheraton properties. The gravitas of this project is not only fuelled by the fact that Sheraton is Marriott’s third-largest brand by room count but also that it has such a strong legacy.

DMA’s toolkit brings together a series of elements to allow individual Sheraton hotels to respond flexibly to their own context, architectural envelope and budget whilst following a clear and energised design vision. The typical layout has been space planned to be intuitive and efficient with the core elements, such as key joinery pieces, featuring details that maximise ergonomic use. The public spaces respond to the practical and changing needs of the traveller, drawing people inside and, once there, being responsive enough to make guests want to stay, and return again in future.