Marriott appointed our interior design team to support their revitalising of the Sheraton brand. The gravitas of this project is not only fuelled by the fact that Sheraton is Marriott’s third-largest brand by room count, but also that it has such a strong legacy.
We were asked to develop a series of signature elements that sit within the public areas. Moulded by function, then refined aesthetically, this kit of parts will form the basis of the prototypical design to be rolled out globally across the vast array of Sheraton properties.
Our toolkit brings together a series of elements to allow individual Sheraton hotels to combine a clear, energised design vision with their own context, architectural envelope and budget. We planned typical layouts to be intuitive and efficient with the core elements, such as key joinery pieces, featuring details that maximise ergonomic use. The public spaces respond to the practical and changing needs of travellers, drawing people inside and, encouraging them to stay longer.