Completed in July 2017, this workplace and retail conversion is Dexter Moren Associates’ first venture into fitness studio design, providing full design services including interior design and consultant coordination.

They asked for two distinct identities for their spin studios and a juice bar and clothing retail area on the ground floor that would appeal both to existing spin studio customers and passing trade.

It was important that these areas were all clearly defined but all clearly expressed the One 10 brand identity.

This pared-back and minimalist style contrasts with and highlights the two basement spin studios. The Nirvana studio, a black painted cork-lined room with vibrant cerise columns and colour-changing lights has a nightclub ambience, while the Paceline studio in a pared-back grey concrete with bright yellow feature lines creates the look and feel of urban cycle racing.

Bespoke neon signs throughout connect and infuse each area with the One 10 brand identity.