Specifically designed for small creative businesses, Collective transforms a redundant warehouse in Camden into a ‘wireless, wall-less’ office. Flexibility is at the core of the concept with a moveable internal structure enabling the space to be quickly reconfigured – Collective can be a studio, meeting room, or catwalk within the same day.
The concept arose from the success of the pop-up shop scheme launched by Camden Town Unlimited in 2009, in which Dexter Moren Associates were involved, which temporarily placed creative businesses in empty retail units along the High Street, an intervention aimed to stimulate economic growth during the recession.
