Dexter will be speaking on a panel with Andrew Sangster, Hotel Analyst, Martin Armitstead, Wyndham Hotel Group and Timothy Walton, Marriott Hotels International, to discuss the importance of design in helping to attract guests to a hotel property. How much scope is there for variation at the individual property level from core brand design principles? How does this vary as you move up the segment scale from budget to luxury? The Sleep Event. 23rd-24th November, Business Design Centre, London.