Dexter Moren Associates’ (DMA) proposals for a new build, contemporary Travelodge, in the East India Dock area of London Docklands for client Marick Real Estate and Mill Lane Estates has secured planning approval from Tower Hamlets Council. The proposal forms part of Telehouse, Travelodge, Marick Real Estate and Mill Lane Estates’ plans to relocate and expand the existing Travelodge hotel on East India Dock Road to an undeveloped nearby brownfield site in an imposing location next to Leamouth roundabout. The existing Travelodge will be replaced by a new data centre as part of Telehouse’s expansion plans.
Expert hospitality designer DMA’s design for the 350-room hotel provides a tower designed in a tripartite with a distinct base, middle and top. The base podium includes a generous double height entrance area. The middle volume of the tower is articulated with a restrained palette of materials evocative of giant steel work sections that reflect the industrial maritime history of the site and its surroundings. The top floor has a distinctive ‘crown’ like appearance with open colonnaded corners.
A restaurant and bar will be located on the first floor with a 270-degree view affording a vista of the historic listed dock wall and the River Thames beyond to the south.
Located in close proximity to the ExCeL Conference and Exhibition Centre and London City Airport, the new Travelodge will include 35 car parking spaces – 40 percent of which will provide electric charging points – and 26 new bike stands. Designed to achieve a BREEAM ‘Excellent’ rating, the hotel will also feature a pocket park and attractive green space pedestrian walkway, along with enhanced landscaping to the perimeter with types of planting that seek to mitigate air pollution.
Commenting, Mark Wood, Partner at DMA said: “Given diminishing heritage in this area of London Docklands, the design intention here was to incorporate an industrial theme akin to the site’s history within a contemporary architectural language. Metal crane structures, boat construction, dock walls and local architecture all influenced the design development along the way.”
“We’re delighted that Tower Hamlets Council has granted planning permission for our proposals. This further builds on our strong track record of creating deliverable hotel projects that achieve commercial success and contribute to the development of inner city areas”
Andrew Heselton of Marick Real Estate commented: “It is fantastic to have the opportunity to work with Travelodge in regenerating this prominent site and look forward to delivering this striking, contemporary and sustainable building. This scheme will positively contribute to local employment and economy.”