Officially opened last week by Norwich’s Lord Mayor, Dexter Moren Associates were commissioned by Kew Green Hotels to design the interiors and replan the public spaces for this new 154 bed hotel.
Located at the site of the Norwich City Football Club, the brief required the delivery of a clean, contemporary and inviting interior in order to attract both corporate & leisure guests for Holiday Inn.
The ground floor public areas have been designed as open plan but also facilitate independent spaces, achieved using a series of vibrant panels punctured by glass cut outs and decorative niches. Use of colour has also played a key role in delineating these spaces. A neutral & gold palette features in the reception and lobby area whilst deep reds in the bar create a seductive evening ambiance, with aubergine leading into the dining room.
The upper five floors comprise a mix of standard and executive guestrooms, each with bespoke carpet design, soft glow lighting and American walnut finishes, providing a sense of warmth and comfort.