New hotel brand concept for London’s Trocadero

Dexter Moren Associates has released images of its design concept for the regeneration of London’s famous Trocadero. The new proposals, submitted into Westminster Council, are for development of a new brand concept which will see a 495 bed hotel developed behind the listed facade.

The history of the Trocadero as a place for entertainment and dining goes back 350 years to the late seventeenth century. Since that time, the site has housed tennis courts, theatres, restaurants, hotels and music halls, however in more recent years the complex has languished.

Criterion purchased the site in 2005 and over the past year we have been working closely with them on the development of a new brand concept which will see a 495 bed hotel developed behind the listed facade, regenerating and re-establishing this London icon in time for the 2012 London Olympics.

The new ‘pod’ hotel will provide windowless rooms emulating those of a luxury cruise ship and will be inserted above a third floor transfer deck occupying the upper seven floors. Ground and first floors will remain as retail and leisure. Guests will enter the hotel via a glazed lobby on Shaftesbury Avenue where three passenger lifts will take guests to reception on level two.

DMA has drawn inspiration from the latest advancements in product design such as the iPod and smart car to create a stylish and technically sophisticated space.  Each room will be beautifully styled with high quality finishes; include a full double sized bed; en-suite high tech bathroom; 42″ plasma screen with multi entertainment and Wi-Fi access. The lighting, temperature and TV channels can be pre-programmed enabling every guest to have a personalized ‘pod’ experience, creating an oasis away from the bustling activity of Westminster.

The hotel will feature a destination rooftop bar and restaurant for the exclusive use of guests providing breathtaking views of the London skyline.