Green light for £100m Trocadero hotel

Dexter Moren Associates design for a new 471 bed Ibis hotel at London’s Trocadero was given the green light last night by Westminster Council. The hotel will form a key part of the regeneration to this Piccadilly landmark and will be completed in time for the 2012 London Olympics.

Sitting atop a third floor transfer deck, the seven upper floors will house the new hotel, whilst the lower three floors will provide a mix of retail and leisure, designed by Sheppard Robson.  Dexter Moren Associates design concept achieves the maximum bedroom efficiency by orientating the hotel around a series of internal courtyards to avoid a detrimental interface with the retained listed and historic facades.  This also creates an appropriately quiet bedroom environment.

Entry to the hotel will be via a glazed lobby on Shaftesbury Avenue where three passenger lifts will take guests to the reception on level two. This level will also feature an associated lounge, bar and restaurant to accommodate 360 covers.

Dexter Moren, director of DMA states “This is one of the largest new hotels proposed for London and represents a growing concept whereby budget hotels with little to no street presence can be viable in high value inner city sites”.

Dexter Moren Associates will complete the hotel as the first phase of development due to open in 2011.