DMA designs for the IV Generation at Holiday Inn Express

The new Holiday Inn Express St Albans designed by Dexter Moren Associates has opened for business. Located adjacent to junction 22 of the M25, the hotel includes 86 beds with ancillary employee accommodation (5 bedrooms), restaurant, meeting rooms, offices and associated car parking and landscaping.

The property is one of the first new build IV Generation Holiday Inn Express hotels to complete.  Targeted at the ‘smart traveller’, the exterior of the hotel reflects the contemporary features of the brand with an inviting entrance and landscaping. The design minimises environmental and noise pollution from the motorway using the mass of the building as a barrier to the road that wraps around three sides of the scheme.  The ‘U’ shaped plan places the main focus of the hotel onto its site creating a courtyard entrance.

The side of the site sitting adjacent to the motorway is heavily landscaped further reducing the noise and pollution from the motorway.  The landscaping is continued through the car parking area enhancing the immediate environment around the building.

Brick for the elevations facing the roads was chosen to create a durable finish requiring minimum maintenance.  The window openings are kept to a minimum to reduce noise to the rooms and heat loss.  Landscaping to the front of the hotel consists of large deciduous trees, providing protection from the sun in the summer but allowing maximum solar gain through the winter.

Inside the building the public space combines all the existing public spaces into one open, cohesive area similar to the ‘Open Lobby’ concept in the Holiday Inn.  At the heart of the new design is a vastly increased food and beverage offer.

Dexter Moren, founding Director at DMA said:

“The Holiday Inn Express IV Generation lobby is a great example of the ever evolving world of hotel lobby design where guests can eat, work, drink and relax encouraging dwell time and boosting return on investment for the hotel owner.”


Further information
Áine McGuinness        020 7267 4440
Kate Kilborn               020 7267 4440


Dexter Moren Associates
Dexter Moren Associates are an award winning practice of 50 people working across hotel and residential architecture, urban planning and interior design. We provide an individual approach to each project; we are passionate, commercially astute and committed to producing beautiful buildings that respond to location & context.

Since we started in 1992, we have established a world renowned reputation in the hotel sector. Today, we place our design-led ethos of ‘creating places people want to stay’ at the heart of every project we do whether it is a hotel, resort, residential development or sports stadium.