Looking at ways to add value to our clients’ developments by efficient spatial planning and maximising the number of rooms is one of our core skills as specialist hotel architects. Working with Euro Hotel Group, DMA have submitted plans to Brent Council for the development of a Wembley hotel on the High Road. Our proposal looks to extend and reconfigure the existing “Valiant House” to create a hotel with 116 bedrooms with basement and ground floor public areas. A three storey contemporary box has been introduced to sit above the existing red brick building which steps down to the rear of the site where a lower extension adheres to the more domestic street scene. The whole is clad in high pressure laminate coloured to enhance the red brick of the existing structure while large windows and brightly coloured deep reveals add a sense of play. Internally the layouts have been carefully considered to best utilise the existing plan and extend in a sensitive and informed manner creating a flow of space that offers a practical solution that both maximises accommodation on the site and adheres to planning constraints.